“The essence of strategy is choosing what not to do.” Michael Porter

Market Research & Growth Levers

• Whitespace mapping across categories, geographies & customer segments
• Competitive audits across luxury, premium & bridge-to-luxury landscapes
• Market identification and positioning for Domestic & global hot-spots
• Category, assortment & product-role frameworks
• Growth forecasting by market, category & season

Pricing & Margin Strategy

• Price laddering across category & collection positioning
• Margin design for retail, e-commerce & multi-brand outlets
• Discounts, promotions & sell-through optimisation
• Guardrails to prevent brand dilution
• Seasonal vs evergreen pricing strategy

Retail & Distribution Planning

• Retail expansion models: D2C, SIS, MBO, Pop-Ups
• Store selection, zoning & launch sequencing
• Partner evaluation for multi-brand outlets
• Distribution planning across touch points
• Retail P&L frameworks & viability assessment

Merchandising Strategy

• Buy depth & width planning
• Collection mapping to brand & business ojectives
• Seasonal merchandising calendars
• Repeat, reorder & capsule strategies for winners
• Slow-moving inventory reduction & intervention

Business Operations Architecture

• Workflow mapping across design → production → retail → e-com
• SOPs for buying, merchandising, content & CRM
• Org design for lean teams with high output
• Dashboards & decision cadences for founders
• Solving chronic bottlenecks across business functions

Founder & Leadership Advisory

• Sparring partner for high-stakes decisions
• Periodic reviews & roadmap resets
• Leadership guidance for young teams
• Crisis triage (production delays, sales dips, team issues)
• Founder bandwidth protection & decision frameworks